A sturdy reputation, built on reliability and an eagerness to embrace emerging technologies and opportunities, has propelled Setia Guna Sejati from being a small machine shop in West Java to becoming a leader in the metal fabrication industry in Indonesia. Founded in 1984, the company is a leading solutions provider for the motorcycle market that has set its sights on branching out into Indonesia's automotive industry. "Our main customer now is Yamaha Motorcycles, but we're also getting into the four-wheel automotive industry in Indonesia," says David Clement, director of Setia Guna Sejati. The motorcycle market in Indonesia has begun to stagnate in the past couple of years, while the car industry has been growing considerably. As part of its growth strategy, Setia Guna Sejati is working towards translating its years of experience into providing services to car companies seeking to invest in Indonesia. Aside from Yamaha, Setia Guna Sejati counts Toyota, Daihatsu, Suzuki and Honda as its partner-clients. They form part of an increasing number of vehicle and motorcycle companies that have found it economical and profitable to operate and invest in Indonesia due to its growing consumer market and the government's localisation strategies. The company invests considerably in its technology, facilities and people to ensure that it can produce products that conform to each customer's specific needs quickly and cost-effectively. Setia Guna Sejati is also open to increasing its partnerships and expanding its business in Asia. By the end of this year, the company is looking to close two joint ventures with Japanese car manufacturers. The agreements were signed in June and production is set to begin next year. "We've been very reliable partners to all of our customers, that is why we've grown," Clement says. "We've always been ready to conform to our customer's standards and demands."