With the emergence of social media, people can now share aspects of their lives with just a few clicks on a mobile device. Twitter is there to share written messages and Instagram for posting photos, but there seems to be no platform on which to share music.
Seeing this, Leo Wong Lu-yeung concluded there was a market for a music sharing app and started devising one while still at university.
As co-founder and chief executive of Sensbeat, this fresh graduate is one of the growing number of young entrepreneurs in Hong Kong who have chosen to launch their own start-ups rather than joining the ranks of salaried workers.
What inspired you to start Sensbeat?
I was on an exchange trip to Spain and visited Switzerland for a holiday. On the way to the airport, I was listening to Goodbye by Air Supply. At that moment, I was deeply touched by the song and I really wanted to share the emotions with my family and friends at home, but I realised there was no channel to do that. That’s when I had the idea of creating an app that allows users to share their memories and emotions related to music.
After returning to Hong Kong, I started looking for partners to form my team. I am basically a business person, so I needed technical people to help me. Luckily, I was able to meet my other two co-founders at school and now we have a team.