In the United Kingdom there is Jasper Carrott, in the United States a dozen television shows with slapstick titles like Bleepers and Bloopers, but in France they celebrate the art of advertising by turning it into a raucous night out at the theatre.
Since its debut in 1981, The Night of the Ad Eaters has become a regular event in Paris and has spread all over the world.
It includes hour after hour of advertising - good, bad and controversial - from all over the world, where the audience are encouraged to do anything except just sit there like couch potatoes.
In Paris they dress up in costumes, hurl streamers, pop balloons and drink a lot.
The Urban Council was initially a bit nervous about such japes here, but after last year's successful and safe event at City Hall they have allowed organisers to move to the Queen Elizabeth Stadium, where tonight and tomorrow, there will be five hours of non-stop commercials to yell along to and most of all, just enjoy.
Most of them will be from Asia, but with a sprinkling of classics from the West.
