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Wanted: brand new image in line with the times for CRC

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THE Co-operative Resources Centre's mission to London has shown that even our most seasoned politicians have yet to grasp the basics of symbolic communication.

Negative images about the delegation were televised in the territory after the councillors arrived in Britain four days ago.

The CRC has appeared to be little more than a group of enthusiastic amateurs, when juxtaposed with the new US President's dexterity in manipulating political symbols.

Mr Bill Clinton's use of a bus journey to the capital, his visit to the John Kennedy graveyard and his handshake with his predecessor at the inauguration all underlined the message that this was a peaceful transition of power to a younger leadership determined to revive the American national ideas.

In contrast, the CRC team was seen being snubbed not only by the Prime Minister, Mr John Major, but also by the British press.

Unlike its cosy reception for the United Democrats, the Prime Minister's Office did not arrange a photo-call for the CRC visitors at Downing Street.

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