Market focus, exceptional service keys to Men's Wearhouse's success
Providing male shoppers with the ultimate convenience has been the main thrust of Men's Wearhouse since its founding in 1973. This market focus serves as the cornerstone of the company's growth from a small Texas store to North America's largest speciality retailer of menswear and the leading provider of tuxedo rentals. Its chain of 1,766 stores in the United States and Canada operates under the names Men's Wearhouse, Jos. A. Bank, Moores Clothing for Men, K&G Fashion Superstore, and Men's Wearhouse and Tux.
"Our drive to deliver world-class and personalised customer service has made us a cut above the rest in the highly competitive menswear landscape," says Doug Ewert, president and CEO.
Company stores carry a broad selection of quality men's apparel, furnishings and accessories for all age groups, while certain stores offer tuxedo rentals of renowned brands, including the exclusive Black by Vera Wang. At each location, Men's Wearhouse has "needle and thread men", or master tailors, to alter garments to a perfect fit, and clothing consultants to ensure customers leave the stores truly satisfied with the way they look. Through seven e-commerce websites, Men's Wearhouse caters to a global customer base, shipping merchandise to more than 100 countries.
Men's Wearhouse also attributes its continued growth to strategic acquisitions, the latest of which is the takeover of US-based men's apparel speciality hain Jos. A. Bank Clothiers in June. This led to the creation of a US$3.5 billion retail powerhouse. In August last year, Men's Wearhouse acquired Joseph Abboud, expanding its reach into China and Japan through the luxury clothing brand's licensees.
Recognising that emerging markets in Asia have become key drivers of growth in men's fashion spending, the company is keen on signing up more licensees in the region. "Men's Wearhouse offers a unique speciality store concept, and we would like for more people around the world to experience our service," Ewert says.
http://www.menswearhouse.com
