Strong supplier relations drive Asian expansion of NEDIS
A keen eye for innovation combined with a strong supply chain has positioned NEDIS, a member of the publicly quoted Swiss Datwyler Group, among Europe's market leaders in consumer electronics and accessories. As a sourcing hub for a wide range of products, China has played an integral role in NEDIS's success. It will continue to do so as NEDIS aims to double its business in the world's manufacturing capital.
NEDIS provides a variety of products within 12 product categories, including connectivity, energy, lighting, security and safety, and photo or audio. Through 50,000 online and offline resellers, NEDIS covers the whole European market and, together with its sister companies, generates sales of more than US$500 million.
Through its Hong Kong and Shenzhen offices, NEDIS scouts for cutting-edge products in Asia that it can market under one of its 10 product brands. Labels under NEDIS include high-end connectivity brand Profigold and competitively priced consumer electronics brands König and HQ.
NEDIS has a 30-strong team in China that makes sure all products pass through rigorous quality control before they leave the country. Relying on its people in China to be its eyes and ears in the market, NEDIS does not buy products only for price but for quality and trust. The company is positioned as an attractive long-term partner for Chinese suppliers that can function as their door to market their products.
NEDIS maintains a state-of-the-art warehouse capable of hosting 200,000 products and sending out up to 20,000 packages a day. Such capability adds value to NEDIS customers, allowing them to order until 4pm and still have the product the next day. For its suppliers, the advantage is that NEDIS can purchase significant volumes and then store and handle the products in the warehouse.
NEDIS seeks new partnerships with suppliers who can offer interesting products as the company expands and builds stronger relationships in China.