DESPITE this time of year being a slow period in Cathay Pacific's advertising schedule, the airline has pulled the few slots booked in local and regional media because of the two-week-old flight attendants' strike which has disrupted some of its services.
However, a spokesperson for the airline said that its major print and television campaigns, scheduled to begin in February and March, would go ahead ''one way or another''.
In reaction to the strike, Cathay also began airing daily flight information on the six Commercial Radio and Metro Broadcast channels last week.
Supplementary advertising, which also began a week ago in the form of full-page and double-page spreads in the South China Morning Post, Ming Pao, Sing Pao, Oriental Daily News and United Daily News is continuing to inform passengers of flight changes.
Radio and newspaper updates are to continue.
AN informal meeting between Hongkong's three radio stations, Commercial Radio, Metro Broadcast and Radio Television Hongkong, to decide whether to pursue syndicated research this year was positive, according to sources.