High-quality fishmeal made in China will become a reality by 2016 with TripleNine's maiden production facility in Shidao, the largest fishing hub in north China. The first Danish investment in Shandong features cutting-edge technology developed by TripleNine over decades of leadership in northern Europe. "Asian customers rely on our brand because we have developed high-quality products through the years, based on the most advanced technologies in the industry," says Lars Laursen, CEO of TripleNine (Rongcheng) Marine BioTech. Together with Denmark's Investment Fund for Developing Countries and the Rongcheng local government, TripleNine aims to raise benchmarks in China's fishmeal production. With environmentally sound practices and 66 years of experience in operating energy-efficient plants, it could address air-quality issues in Shidao. Following its merger with Norwegian group Koppernæs, TripleNine is globally positioned for the aquaculture, agriculture and pet food industries. Its facilities are built to last for about 20 years and have global customer service capabilities. The company also holds the patent for food-grade fishmeal and uses fresh fish in closed production lines that guarantee safety. The factory in Shidao will be designed for the production of food-grade fishmeal and fish oil. "Fish protein is scientifically proven to be good for the health, and it is easily digestible," Laursen says. "We promote food safety through feed safety." TripleNine's "Feed for Food" programme emphasises nutritional food for animals in order to address protein deficiency in the human diet. About 60 per cent of TripleNine's market in China comprises pig producers. Construction of the Shidao factory started this year after two years of detailed planning for the site, which is wholly owned by Triple Nine. Local fishermen will supply the raw material. "For our production in Shidao, we will focus more on environmental protection," Laursen says. "As the industry leader, we want to stay at the forefront of sustainability, especially in terms of food safety in China." TripleNine http://www.triplenine-group.com
