South China Morning Post (Holdings) came in for rough treatment yesterday, with the stock falling 3.77 per cent as some investors bet that it had risen too far earlier this year. Brokers said many in the market saw the stock as expensive after it climbed more than 11 per cent in the first half of May. SCMP shares, which reached a high to date of $6 on May 20, yesterday fell 20 cents to $5.10. GK Goh Securities media analyst Philip Wickham said: 'You guys did have a pretty good run-up. Some people began trimming their holdings around $5.60.' SCMP stocks are still up 7.94 per cent this year.