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MMEI on the march

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MCA Music Entertainment International (MMEI) is continuing its expansion by opening a Thailand office - the eighth the American record company has opened in the region in the past 18 months.

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Tom van Dell, MMEI's vice-president of marketing, said there were plans to expand into Indonesia and the Philippines later.

'Thailand made sense as piracy problems of the past had reduced significantly and it is a large music market with forecast growth in the neighbourhood of 30 to 40 per cent a year,' he said.

'The country is also going through a big conversion from cassettes to CDs, so it had all the implications of a market we could concentrate on.' Mr van Dell said MMEI had a 4 per cent share of the international record market in Asia.

He said the company made profits last year in the region, although it expected losses.

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The company predicts annual growth of 30 per cent for the next five years.

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