$10m Regal campaign

Regal Hotels is spending $10 million on its Symphony of Style advertising campaign that runs until November.

About 60 per cent of the budget is for print advertisements which will include magazines such as Time, Yazhou Zhoukan and Traveller, and trade publications.

The television spots were produced by Wam Advertising Hong Kong and are being broadcast on Hong Kong's four terrestrial channels and in nine countries in the region.