Members' choice pension plans are a strong point for Fidelity in the United States and an area the group is hoping to dominate in Hong Kong.
The soon-to-be-introduced Mandatory Provident Fund (MPF) will, for the first time, give many employees a say in the way their retirement funds are reinvested.
The MPF promises to change the face of the Hong Kong retirement funds industry, taking it from the domain of senior executives at bigger firms to a much wider group of small to mid-sized companies.
Bigger companies have tended to run defined benefit schemes where payouts are linked to a multiple of final salary and this has led them to concentrate on investment performance and the cost of providing benefits.
Members' choice is likely to broaden the focus to encompass all aspects of fund management, including member education programmes, to help employees make an informed choice about where to invest their retirement money.
Fidelity believes it has an advantage through its US market experience.
