The sky's the limit for Olympic gold medallist Lee Lai-shan in the form of product endorsement, sponsorship, appearances and even movie roles.
San San can look forward to a gilt-edged future, without having to dip another toe in the sea.
Carlsberg PR manager Derek Currie believes she has the potential to make $20 million from offers bound to come her way.
'The way the money's rolling in, she could make this figure easily,' he said.
'At the moment, the potential is unlimited. She will have to plan things carefully. She is likely to be offered cameo appearances in movies.
'Winning Hong Kong's first gold medal was a marvellous feat. The potential is there for her to become a very wealthy young lady and good luck to her.' The spoils of victory were continuing to pour in yesterday. The $1 million she was pledged on Monday was doubled by the Oriental Press Group yesterday.
The Hong Kong Tourist Association plans to invite San San to become a tourism ambassador, alongside Jackie Chan.