Amid calls to protect domestic brands against an influx of foreign names in China, the Ministry of Internal Trade plans to upgrade its management on the sale and prices of foreign brand names, Xinhua (the New China News Agency) reports. The regulation, yet to be announced formally, will be the first 'management measure' to control the entry and sales of foreign brands into the domestic market despite government departments rushing to map out plans to support domestic brands. Xinhua yesterday quoted sources in the Ministry of Internal Trade as saying it would overhaul its quality control measures, the system of setting sales price and aftersales services on imported foreign brands. Also, imported products are required to state their country of origin and import agents. Meanwhile, shops selling foreign brand products have to display information such as the manufacturer and the distributor's sales certificate, Xinhua said. In an obvious move to defend against the rapid penetration of goods made under licence by OEM (original equipment manufacturers) joint ventures, manufacturers have to state that the products are made locally. Xinhua says the requirements are aimed at curbing 'misleading guides to consumers'. The market share of domestic brands from an ailing state sector has been squeezed rapidly by the rising number of joint ventures producing foreign brands. The official said the ministry would restrict the pricing of foreign brand products to prevent merchants 'using foreign brands as excuses to derive unreasonable profit'. But it is not clear if the government will set price ceilings for foreign brand products.