FANCY a holiday? The most politically incorrect thing you could do is jump on a plane to a beach resort, bake your body, and return tanned and refreshed from an unmemorable week of pampering.
Those looking for a real change from hectic Hongkong have increasingly sought out adventure tours. But now a new option is emerging: eco-tourism - or tourism with an environmental conscience.
While it has spawned specialist travel agencies overseas, it is only just catching on in Hongkong.
Although the green movement here is still in its infancy it is not just do-gooding Westerners who are interested, as Carpe Diem Expeditions has discovered.
Founded by former Friends of the Earth director John Parker and two friends, Carpe Diem offers adventure tours that they say are socially and environmentally conscious.
''What we're aiming for is that on each trip, there would be something where people would contribute to an environmental or social problem in the country they're going through, not just in terms of money but practical effort,'' said Mr Parker.