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Jusco prospects strong as demand increases

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JUSCO Stores (Hong Kong) operates a number of general merchandise stores in Hong Kong. It is a subsidiary of Japanese retailer Jusco.

Brokerage Wheelock NatWest has put a buy recommendation on the stock, saying the company is well positioned to capitalise on growing consumer demand in Hong Kong and China.

Jusco has established a strong and well defined niche in the territory's maturing department store market through its value-for-money, general merchandise store concept. Strong sales growth, supplemented by an aggressive expansion plan, will see sales compound at 17.6 per cent over the next three years.

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Jusco's strategy has enabled the group to increase earnings by 16.4 per cent in the 1996 fiscal year, despite a depressed retailing environment.

To maximise productivity Jusco has begun to increase its use of part-time labour and by the end of next year, this should comprise 30 per cent of the workforce.

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In October last year, Jusco established a joint venture in Guangdong and it expects to open three stores in the province within the next five years.

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