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Applied Electronics ties research knot with Israel

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Carrie Lee

APPLIED Electronics, a wholly owned subsidiary of Applied International Holdings, has sub-contracted a research and development project to three Israeli electronics companies.

Applied will be one of the first Hongkong electronics companies to use Israeli technology. It will spend more than $1 million on the project to design security devices.

If the outcome, due in three months, meets the company's expectations, Applied Electronics will set up a research and development centre in Israel to design electronic home and security consumer goods.

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Israeli scientists will be trained in Hongkong before working in the centre.

The products will be marketed by Applied's 80 per cent-owned subsidiary Quorum International, a marketing company based in the United States.

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''A multi-level marketing company such as ours must constantly introduce novel goods that cannot be obtained by the consumer through mass merchants or regular retail channels,'' said Applied Electronics executive vice-president Norman Shink.

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