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Express News to target market

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The South China group's the Express News will be back on the streets early next month at the latest in a new, quality format.

The revamped newspaper will employ only a fraction of the 500 staff hired previously, and will be run on a much tighter budget.

Publication of the Express News was suspended in December last year amid a price war among the territory's Chinese-language press.

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Speaking at an extraordinary general meeting yesterday, South China group director Howard Gorges said the group had been waiting for suitable market conditions before resuming the paper's publication.

'Our feeling is that the price war is now over and retail spending and advertising spending have begun to pick up, so the conditions are reasonably appropriate,' he said.

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He said the revamped paper would focus on business, politics and racing, and try to distinguish itself from the trend in the Chinese press towards increasing popularism.

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