What do most people use to prepare graphic presentations? Felt-tip pens and transparencies, according to a survey conducted by the software publishing company, SPC.
Users of word processors and spreadsheets come a poor second and represent the market segment to which SPC's concept of intelligent formatting technology is targeted.
'The concept of intelligent formatting is that it does the layout for you and lets you concentrate on the content,' Lisa Forsyth, SPC's general manager for the Asia Pacific, said.
ASAP WordPower, one of the first intelligent formatting products launched by SPC, is now available in Hong Kong at a recommended price of $1,000.
Released late last year, this software contains more than 5,500 templates of layouts, designs and colour schemes that can be applied to almost any word processor, spreadsheet document, or text typed directly into the application.
According to Mrs Forsyth, ASAP WordPower is able to cater for 90 per cent of business graphic presentations. 'Another selling point is that since intelligent formatting creates all of the layouts designs, and colour schemes automatically, there is practically nothing to learn,' she said.
The point is that WordPower is simple but effective.