James Chow Tak-shing is a 37-year-old senior sales executive with Italian Motors Ltd, Kowloon. He sells sports cars and has been working for the company for 13 years. Mr Chow works from a showroom close to the runway at Kai Tak airport. What's on your mind? Fast cars. Some of the famous models are hot items in Hong Kong. Now I'm busy with a promotion to sell a new range of sports cars. They cost about $1 million each. Do you ever wish you could jump into one of these luxury models and race away? We're allowed to drive the cars for demonstration purposes, to take customers for test drives. But we have to be very careful. It's a big responsibility - some of the cars can go faster than 300 km/h. But usually customers don't want to drive too quickly when they first get behind the wheel. Sometimes they're nervous, so we tell them to relax. No one has crashed yet. What kind of person walks into a showroom and buys a $1 million car? Of course, most of our customers are very wealthy. Some of them are famous. They include movie stars and big company directors. The average buyer is middle-aged and successful. They don't always want the car for its speed; they're just happy to own a famous model. Does grand prix success boost sales? No. In Formula One they are using tomorrow's technology. It's different. I don't think it necessarily effects whether people want to own a certain car. But there's always a demand for fast cars. Even a downturn in the economy doesn't seem to affect it. Will you ever own a Ferrari yourself? I'd love to, but I'm not a rich man. At the moment I own a Lancia and a Fiat. Maybe, if I won the Mark Six I'd buy a luxury sports car. But being able to sell them is a compensation. I love it. To some car salesman it's all about getting money. But to me it's more than that. These cars are my life. When people come into the showroom they are strangers, but they can become like friends.