Dickson Concepts, owner of up-market retailer Hong Kong Seibu, has announced major expansion plans and an extensive revamp of its flagship outlet in Pacific Place. The Admiralty Seibu will get a top-to-bottom face-change including more efficient layouts and new tenants, company chairman Dickson Poon said. Mr Poon, who purchased an 85 per cent stake in the Japanese department store in June for $180 million, also announced the company would open a 66,000 square feet Seibu next year in Windsor House, Causeway Bay, with an initial investment of about $100 million. Dickson Concepts has so far opened 26 boutiques and counters in existing department stores this year and was on target to open 70 such outlets in Asia by the end of the year, company officials said. According to Raymond Lee Lai-man, Hong Kong Seibu's recently appointed chairman, the new outlets would be in Hong Kong, Singapore, Malaysia and Taiwan. Following the company's annual general meeting yesterday, Mr Poon said some of the existing retail space in its existing Seibu outlet was being 're-formatted' to improve efficiency. He said this would enhance the company's sales per sq ft, which in turn would aid the bottom line. The company also announced it would be bringing on board more innovative and fashionable products into its Pacific Place outlet in order to stimulate growth and profits. Planned changes include a new cosmetics and perfumery department to be located on level one of the department store. He said other new products would be introduced in due course with the reorganisation of the store completed by the middle of next year. In Causeway Bay, the company said it had leased the ground floor and basement of the Windsor House which is expected to be up and running by the winter of next year. He said he expected the new shop to break even in its first year of operations, or autumn next year. Other changes which will be introduced include an electronic information system to provide senior management with detailed up to the minute point of sales as well as information on inventory and financial control. 'The executives of the group must have very up to date financial information in different aspects of the operation,' said Mr Poon. They would include the traditional stable of Dickson Concepts' brand names such as Polo/Ralph Lauren, Warner Bros Studio Store, Dickson Watch & Jewellery and S T Dupont. New brand offerings will include a Polo Sport outlet due to open next month and John & David boutiques also due to open in Hong Kong and selected centres in Asia. According to the company, the group's worldwide retail network will be well in excess of 260 outlets.