
Carl F. Bucherer fuses tradition with innovation in landmark timepieces
Whether it is exploring the depths of the ocean, making a statement at any occasion or simply calling for precise time, there is a Carl F. Bucherer timepiece for every function. Elegant without compromising craftsmanship, each piece signifies a slice of Swiss history - perfected by one of the few remaining independent, family-owned luxury watch brands.
Whether it is exploring the depths of the ocean, making a statement at any occasion or simply calling for precise time, there is a Carl F. Bucherer timepiece for every function. Elegant without compromising craftsmanship, each piece signifies a slice of Swiss history - perfected by one of the few remaining independent, family-owned luxury watch brands.
"Bound to tradition and driven by innovation, Carl F. Bucherer is the brand of elegance worn by the independent thinker," says CEO Sascha Moeri.
In celebration of its 127 years of technique and artistry in watchmaking, the company has released a series of milestone pieces designed to suit its increasingly diverse - and distinctive - clientele.
The Manero Tourbillon Limited Edition captures the essence of Carl F. Bucherer: skilled craftsmanship at the highest level.
Known for its complex mechanical refinements that counter the effects of gravity to improve accuracy, the tourbillon is deemed by watchmakers as one of the craft's greatest feats to master.
Carl F. Bucherer is presenting the tourbillon in the Manero range - giving the traditional complication of the tourbillon a contemporary interpretation. The timepiece features strikingly positioned wedge-shaped hour markers, tapering hours and minutes hands and a case made of fine rose gold.
"The Manero Tourbillon Limited Edition is a watch that more than earns the title of a 'timepiece of extraordinary value' with only 188 pieces available worldwide," Moeri says. "Beyond a high level of exclusivity, however, the timepiece provides connoisseurs the value of traditional watchmaking artistry combined with optimum functionality."
The Pathos collection reflects similar exclusivity for Carl F. Bucherer's feminine line designed to match the individuality of every woman. Highlighting the collection's dedication to the many facets of today's strong, confident and independent women are three brand ambassadors embodying Pathos: Swiss singer Nubya, former Miss Switzerland and model Bianca Sissing and Swiss skier Wendy Holdener.
"Its impressive design makes Pathos the ideal companion for strong women who go their own way while always uniting strength of character and self-confidence," Moeri says.
Complementing the brand's milestone collection is Patravi ScubaTec, a diving watch that delivers precision and functionality - above and below the ocean's surface. Integrating the CFB 1950.1 automatic movement into a 44.6mm stainless steel case, the timepiece enables rapid and accurate readability even in murky waters with its large dial and Super-LumiNova luminous coating.
The watch is fitted with a bezel that can only be rotated counterclockwise when measuring the dive duration, ensuring the diver's safety in the event of accidental manipulation. For added protection, a helium valve allows gas to escape automatically to avoid damaging the case during the diver's ascent and descent.
"An integrated bracelet extension also makes the Patravi ScubaTec highly adjustable for everyday wear - whether in the ocean, on travel or with a suit," Moeri says. "This is the kind of ingenuity we aim to bring to our growing international market."
Present in 30 countries, the company is especially thrilled to introduce its latest collections in Asia, which continues to fuel remarkable growth for the brand. It looks forward to collaborating with more partners and distributors particularly on the mainland, where Carl F. Bucherer ranks among the top 10 watch brands under its Chinese name Bao Qi Lai.
To meet the region's rising demand, Carl F. Bucherer plans to raise its annual production capacity up to 25,000 pieces. It is also set to launch additional stores - among the latest of which is a boutique at the illustrious Venetian Macao.
"The Asian watch market is not only rapidly growing, it is progressing towards finer, more sophisticated pieces," Moeri says. "Carl F. Bucherer is committed to continue innovating to meet our customers' evolving taste."
http://www.carl-f-bucherer.com
