Re-applying lipstick after eating or drinking is the bane of every woman's life but cosmetic companies are coming to the rescue with lip colour that promises to stay put no matter what. One product is No Transfer Lipcolour from Christian Dior, which is not only long-lasting but also comes in a new container. 'It is a true no-transfer lipstick, which means that, after you apply it and wait for a minute for it to dry, it really doesn't leave a mark on cups or on your clothes,' said marketing manager Mandy Cheng. Its formula combines colour pigments with volatile ingredients that evaporate on application, fixing the colour for hours and ensuring that it remains true, without smudging or fading. 'All long-lasting lipstick is drier than normal lipstick but our formulation is less dry because it contains emollients,' Ms Cheng said. The comfortable, perfume-free cream texture is also enriched with hydrating agents and soothing liquorice extract. It comes in a light, air-tight applicator that incorporates a fine-tipped brush to draw a precise lip line. 'It's the first lipstick we have made with an integral brush, which means you can apply it directly and get the perfect angle or shape that you want. You don't need an extra lip brush and it's very easy to use,' Ms Cheng said. No Transfer Lipcolour comes in eight shades - two reds, two fuchsias, two browns and two light frosted pinks. Ms Cheng said the three most popular were a natural beige, a brownish red and the purplish red used in the advertising campaign. Christian Dior also has launched the innovative Gentle Lipstick Remover. 'Normally these removers are lotions but this is the first one on the market that comes in a pencil form so you can easily carry it in your handbag,' Ms Cheng said. This practical make-up tool removes both no-transfer and long-lasting lipstick by simply applying over the lips and wiping off with a tissue. It contains softening jojoba oil and camomile to soothe sensitive lips and can also be used to touch up an outline or correct a smear. Next month sees the debut of Helena Rubinstein's Spectacular Rouge lipstick, which offers long-lasting wear and no-transfer colour, together with total comfort. Its original formula is based on very light aerosylanes (volatile oils) enclosed in soft waxes. On application, the aerosylanes have a natural tendency to evaporate but the speed of evaporation is regulated in order to fix a lasting film of concentrated colour on the lips. After a few minutes it is no longer transferable. The aerosylanes are also slippery, making Spectacular Rouge soft and easy to apply in an even layer of colour. A coating of ceramides, associated with nourishing, soothing sesamine (from sesame oil), forms a fine film on the surface of the lips. It is rich in lipids and active treatment elements, leaving the lips soft and supple. In addition, Spectacular Rouge is enriched with nylon powders, which increase its softness and improve colour adhesion on the lips to enhance the long-lasting effect.