Every now and again a perfume hits the market that breaks all the rules and Allure, the new fragrance from Chanel, falls into that category. Created by Chanel's 'nose', Jacques Polge, Allure is an abstract floral using an innovative perfume structure of six harmonies that mingle - so each woman can find an affinity with her own personality. 'Normally, fragrances use the pyramid system - top, middle and base notes - but Allure has six equal facets with fresh being the backbone, from the beginning to the end,' said advertising manager Cecilia Tsang. The six facets are fresh citrus, sparkling mandarin, a signature Chanel floral of exotic jasmine, plus an imaginary diaphanous floral, a breath of woody vetiver and the discreet Oriental sensuality of vanilla. The result is fresh, light and feminine. The slender Allure eau de toilette bottle echoes Coco Chanel's style of bold simplicity. It is accompanied by the Little Beige Book on the nature of allure. 'The message is that every woman has allure whatever her age or character,' Ms Tsang said. Guerlain's new fragrance, Champs-Elysees, was inspired by daring, spontaneous women and embodies Parisian frivolity and feminine charm. The perfume has the theme 'Life is best played without a script'. Belonging to the floral family, Champs-Elysees is the first scent to master the sunny mimosa, which gives it a character of radiant happiness. Its top notes combine mimosa leaves with delicate rose petals, lively blackcurrant and subtle almond blossom. At its heart, the refined sensuality of the mimosa blossom mingles with buddleia and hints of lilac. The base mixes sensual hibiscus seed with the soft scent of almond wood. A bright fuchsia box cradles the bottle of polished glass that evokes the curves of a woman's body, anchored to a triangle of life and crowned by a wide-topped stopper. Fans of L'Eau d'Issey can now appreciate the fragrance in a new eau de parfum concentration. Sweet, heady and warm, it is more assertive than the eau de toilette but lighter than the extract. There is less water but more flowers, less transparency yet more woody sensuality. The slightly tinted bottle of the eau de parfum's refillable spray, in the familiar conical design, comes in a glossy protective sheath of a light, unbreakable material.