
SPS offers premium properties in Europe's safe haven
Ranked among the world's largest financial centres and home to global multinational headquarters, Switzerland is gaining repute as an attractive frontier for Asian companies seeking European expansion. Amid a growing number of Chinese investors looking into Switzerland as a renminbi hub in central Europe, Swiss Prime Site (SPS) offers high-quality commercial and retail investment opportunities across the country's premier economic locations.
Ranked among the world's largest financial centres and home to global multinational headquarters, Switzerland is gaining repute as an attractive frontier for Asian companies seeking European expansion. Amid a growing number of Chinese investors looking into Switzerland as a renminbi hub in central Europe, Swiss Prime Site (SPS) offers high-quality commercial and retail investment opportunities across the country's premier economic locations.
"More and more Asian and Chinese companies are setting up businesses in Switzerland or acquiring Swiss companies, particularly around Geneva, Zurich and Basel, where SPS has a strong market presence," says Markus Meier, deputy chief financial officer. "Our comprehensive solutions distinguish us from our peers - from finding the right location to building the facility and other real estate services. We have the power to purchase and the information, and we can assist clients after they have moved in."
Olten-based SPS is a market leader in Switzerland's real estate industry. The company registered an operating income of 415.9 million Swiss francs (HK$3.4 billion) in the first half of last year owing to strategic acquisitions of complementary businesses. While its real estate portfolio remains its major segment, SPS diversified into other related ventures such as retail, gastronomy and assisted living as part of its growth roadmap.
"We have an active portfolio management propelled by our team's courage and acumen to foray into high-yield property investments that preserve their substantive value," says Martin Gut, managing director and head of investor relations and sales. The company began as part of a management agreement with Credit Suisse and later emerged as an independent firm following its 2013 restructuring. SPS grew to become Switzerland's largest listed property company, with a diversified real estate portfolio valued at 9.6 billion Swiss francs and a market capitalisation of 4.4 billion Swiss francs. "Having development projects in the pipeline allows us to grow organically over the next few years without big acquisitions or risky purchases," Gut says.
Primarily engaged in business properties, SPS also manages and develops mixed-use facilities and residential properties. Among its landmark projects is the 36-storey Prime Tower, one of Switzerland's highest skyscrapers, in Zurich. Prime Tower hosts the Clouds restaurant that SPS owns and manages, a conference centre and roughly 2,000 workplaces for the upscale services sector. Another innovative building project is the SkyKey, the first platinum-certified building in Switzerland in accordance with Leadership in Energy and Environmental Design. SkyKey has 40,000 square metres of office floor space and 2,400 workspaces.
SPS continuously collaborates with the best partners to broaden its real estate horizons. It acquired leading real estate services provider Wincasa for more extensive access to the Swiss property market. Present in 15 locations, the subsidiary manages around 178,000 real estate units in Switzerland worth 42 billion Swiss francs. Wincasa's comprehensive service portfolio includes buying and selling, construction management, consulting, leasing, marketing and property renovation. Under assisted living, SPS acquired retirement housing group Tertianum to provide residential facilities and ambulant care services for senior residents, where SPS is actively involved in facility construction, development and management operations.
SPS's retail and gastronomy segment consists primarily of Jelmoli - the House of Brands, Switzerland's leading department store, and the Clouds restaurant, which gives an overview of the Zurich cityscape. With Jelmoli as its fully owned subsidiary, SPS doubled its portfolio size and added a retail focus to its investments.
Having proven expertise in creating valuable synergies and integrating strategically compatible portfolios, SPS is open to partnership opportunities and challenges to further cement its leading position. "For Asian companies seeking a European foothold, Switzerland is a go-to destination due to competitive tax rates and flexible labour laws. At SPS, we can support clients in positioning their businesses and bringing them closer to the market," Meier says.
http://www.swiss-prime-site.ch
