Chocolat Alprose sweetens partnerships with Swiss heritage
Connoisseurs recognise excellent Swiss quality chocolate from the moment they break a piece of chocolate bar. Smooth and crisp, good chocolate emits a full and rounded aroma, and once it meets the tongue, it immediately melts like butter. For almost 60 years, discerning chocolate gourmets and producers in Europe, Asia and the US have sought Chocolat Alprose for its fine and delicate chocolate creations.
Connoisseurs recognise excellent Swiss quality chocolate from the moment they break a piece of chocolate bar. Smooth and crisp, good chocolate emits a full and rounded aroma, and once it meets the tongue, it immediately melts like butter. For almost 60 years, discerning chocolate gourmets and producers in Europe, Asia and the US have sought Chocolat Alprose for its fine and delicate chocolate creations.
As a member of the Baronie Group, Chocolat Alprose is dedicated to producing the finest Swiss chocolate spun with distinct flavours for customers globally. Anchored in decades of production know-how, Chocolat Alprose uses high-quality and sustainably sourced ingredients to create its range of plain and filled milk, white and dark chocolate bars, dragees and neapolitans. Its membership in CHOCOSUISSE, the Swiss association of chocolate manufacturers, underpins the importance of its heritage.
"Part of the process of continuous improvement is sourcing the best ingredients," says Fons Walder Jnr, director. "The 'Swissness' of our chocolate comes from using pure alpine milk, combining it with the best cocoa ingredients and the typical processing parameters of the production process in our factory in Caslano."
The company has control over the entire supply chain - from sourcing the beans, grinding and conching to producing the final product. Throughout the chain, quality control up to the highest standards is essential. Chocolat Alprose conducts various tasting sessions, including microscopic laboratory tests, to ensure the premium quality of its chocolates. "Controlling the entire supply chain safeguards the added Swiss value," Walder says.
With chocolate consumption in China doubling over the past decade, Chocolat Alprose forecasts a surge in opportunities. It interacts with customers to expand its range of premium branded chocolates while also offering private label possibilities. Augmenting its ties with duty-free shops, it seeks partnerships with large Asian retailers and taps on distribution partners with extensive sales channels on the mainland to market its high-level Swiss chocolate brands.
"We are looking for partners who are willing to work together to set up a long-term relationship and vision," Walder says. "We want our chocolates to reach everyone in China."
http://www.alprose.ch
