Global companies are shifting their production bases to Asia, driving demand for paper-based packaging and labels in the region. Hansol Paper, a market leader in South Korea, sees the trend as an opportunity to further its goal to rank among the top 20 global players in paper manufacturing. Hansol has 50 years of expertise in producing high-quality printing, industrial and speciality papers. It is the only company in South Korea with strong foundations in all three of these product portfolios. As part of its sustainability agenda, Hansol uses recycled contents such as old papers and pulp certified by the Forest Stewardship Council and Programme for the Endorsement of Forest Certification as raw material and has already planted 46 million trees across the country. The company serves end-users such as printing and manufacturing companies for consumer and agricultural products, and large distributors worldwide. "Having long-term relationships with our customers - who recognise us as a reliable partner in terms of quality, logistics and competitiveness - is our 'survival gene', our hidden asset embedded in our corporate DNA," says Lee Sang-hun, CEO and president. Hansol demonstrates its excellent supply chain management through its four-cycle delivery system, which allows customers to monitor orders to ensure safe and accurate delivery. As the world's third-largest thermal paper manufacturer, Hansol reinforces its global competitiveness through strategic acquisitions. To enter the fast-growing self-adhesive label market for retail business in Europe, the company acquired two of Europe's largest thermal paper and label converters. Hansol is also working towards developing environmentally-friendly products by investing in research and development and facilities renovation. Seeking a foothold in Asia's packaging market, Hansol forged a joint venture on paperboard converting in Bangladesh. In China, the company has subsidiaries in Shanghai and Shenzhen. Hansol is open to sharing its technical expertise with like-minded converting partners that have established networks and local insight into the paper industry, focusing on Vietnam, Indonesia and Thailand. Hansol Paper www.hansolpaper.co.kr/eng / www.papermall.co.kr/en/main.do