Maybe there is something to be said for the much-despised trickle-down theory of economics after all. As Hong Kong continues its Yupward Mobility, the charity shops selling secondhand goods are scaling the ladder too. Natalie Foong of Conduit Road wanted to give some clothes away. Instead of just handing them to her maid, she decided to see if she could help a charity, and phoned Oxfam Hong Kong. Oxfam: We have two outlets in Hong Kong but we have stopped accepting donations in one because there are already too many clothes. The other outlet is still open but only for designer labels. Natalie (after an amazed silence): What do you mean by designer labels? Oxfam: Put it this way, we do not consider something like Benetton a designer label. Natalie: Then what do you really mean? Oxfam: The things they sell at Joyce we would consider. Natalie: What about a brand like MCM? Oxfam: No, the tai-tais told us MCM is last on the list. So, no, we would not consider that a designer label. Natalie: What about YSL? Oxfam: Not really, but maybe. Why don't you bring them here so that we can check on the condition? Natalie: How about clothes from Jessica? Oxfam: Ya, we could consider that, I suppose. And thus the conversation proceeded. In case any zillionaire tai-tais want to add Oxfam to their list of favourite shopping haunts, it is the Admiralty branch, not the Swire House branch, which has the expensive taste in clothes. Fax received yesterday from J. Hill of Bamboo Grove, Wan Chai: 'After laughing yet again at Star TV's advert 'so little time, so much to watch', I really felt someone should point out that they have this the wrong way round.' There is going to be an almighty battle in the world of business magazines. Asia Inc, a monthly owned by Thai media tycoon Sondhi Limthongkul, has hired Jim Rohwer of CS First Boston as its new editor. Jim will publish every two weeks from next spring. This will put it head-to-head with Fortune, another glossy business magazine published fortnightly. But Asia Inc has a trick up its sleeve to differentiate it from the competition. Joining with Jim (a former Economist man) will be Gary Knell, a senior executive from Sesame Street, the children's television series. 'It will be interesting to see which influence prevails,' Jim told me last night. The mind boggles. 'Hey, Big Bird.' 'Morning, Kermit.' 'Today's letter is C.' 'C is for Cookie Monster.' 'Right, Kermit, but it also stands for Collateralised Cross-Rate Covered Currency Coupons, right, boys and girls?' When publisher Dow Jones put L. Gordon Crovitz in the big chair at the Far Eastern Economic Review four years ago, there was much talk that his age - then 33 - made him unsuitable to run such a venerable journal. Now Gordon has moved up the ladder and Dow Jones has appointed reporter Joe Kahn to the editor's chair - a babe of 32. 'If this trend continues, the person who will be Review editor in 15 years' time has probably only just been born,' said an amazed staff member yesterday. Where's that Sesame Street fella? The Miss America pageant, which allegedly tests brains and beauty, was on TVB on Wednesday. Miss Kansas, Terra Holland, said her pet 'cause' was illiteracy. The compere asked what she would do if she saw an illiterate person who had been handed a form to fill in. She replied: 'I'd go over and fill out the form for him, then give him one of my books I have just written on illiteracy to read . . .' What a genius. Give an illiterate person a book. Needless to say, she won. The sad death of David Chan at the Diaoyu islands yesterday turned a farcical situation into a dark tragicomedy. A strong media focus on a small group often leads people to take extreme actions. There's a rule in the theatre business: if there are more people on the stage than in the audience, the show doesn't go on. It's a rule the press could do well to adopt. The Hong Kong presence at the islands is made up of 17 protesters and about 50 media people. Thought for the day: A friend is someone who would lend you his last dollar. An enemy is someone who already did.