Hewlett-Packard has no plans to introduce the multi-function OfficeJet - fax, phone, answering machine, printer and copier - to the territory because the market is perceived to be too sophisticated. 'There's less room for a product like that because many homes and offices already have devices that would do at least one of the functions of the OfficeJet,' Michael Lam, country manager of Hewlett-Packard Hong Kong's computer products organisation, said. However, the HP CopyJet is slightly different. It has been on the market for about eight months and is doing well, with a price cut last month aimed at widening its appeal for small businesses and home users. 'This product line will eventually be expanded to a whole family of products,' Mr Lam said. 'It's doing OK as it is now, but there were two challenges we had to address. 'One is to find the customer that likes this sort of product and explain to them exactly what it is. It's not a straightforward product; they have to understand what sort of functions it is suited to. 'Number two, we had to look at the methods of sale. It is available in as many retail channels as possible because we want it to reach a very wide market. 'At the moment we see the copy function as the primary function for which it is bought. 'Initially we didn't know whether to position it as a copier-printer or a printer-copier. 'We have to modify our approach and aim it at those people who are considering purchases of a black and white copier or another, more expensive colour copier. 'This is a value-added device that can keep costs and space down.' The printing mechanism is modelled on the DeskJet 1200 and 1600 ink jet printers. 'This is both for the SoHo (small office, home office) and the work-group level in the large offices,' Mr Lam said. 'There are other products in the market but we are not looking at making direct price comparisons. 'Ours is a compact, versatile machine rather than just a copier or just a printer,' he said.