Amid intense competition for fixed network and international call subscribers, New T&T is seeking to increase its market share by cutting weekend international direct dialling (IDD) rates from next month. The reduced rates, the lowest in the territory, will be effective between 2 pm on Saturday and midnight on Sunday. The offer will apply also on October 21, a public holiday. During the promotion, call rates to the United States and Canada will be reduced by 30 per cent to $1.99 a minute. Costs will be $3.99 a minute for calls to Britain, a 22 per cent discount, and to Australia, a cut of 14 per cent. Calls to New Zealand will be cut 21 per cent to $4.59 a minute. New T&T director of marketing and sales Tony Cheung said the company hoped to use the occasion of its first anniversary to attract more subscribers. 'We hope the registrations of new subscribers during the promotion will be 60 per cent more than our normal new registrations.' He said New T&T had been focusing on building its fixed network, and therefore had launched its IDD service later than rivals Hutchison and New World. He said the company was eager to expand its subscriber base. The company has recorded monthly double-digit growth for subscribers and revenue. Declining to reveal the number of subscribers, Mr Cheung said New T&T was catching up with the other new fixed-network providers. He said the three new licensees took up about 10 per cent of the IDD market. The company said fixed-line services to residential customers would be available soon. It was working on the call number display service and hoped it could be put on the market early next year, Mr Cheung said. New T&T is a member of the Wharf Group.