IT is peculiar that the name of a pious man should be associated with romance and passion.
Who was St Valentine, the historical figure behind today's multi-million dollar Valentine's Day industry? A quick study of the link between St Valentine and today's romantic customs shows that there are innumerable plausible explanations.
So is St Valentine's Day just a farce? Not exactly. There really was a ''St Valentine'' listed among the martyrs in Roman History - around the third century AD - who was beheaded on February 14.
Rumour has it that the Roman Emperor Claudius II forbade the men of the city to marry, as marriage made weak soldiers.
But a priest named Valentine, unable to refuse the heart-wrenching pleas of love-sick soldiers, disobeyed the emperor's orders and married couples in secret.
There is another, just as probable explanation which claims that Valentine, a young Christian adored by all the city's children, was thrown in jail for not worshipping the Romans' God.