The resonance of Pepsi as a brand is a worldwide phenomenon. The iconic blue, red and white logo is recognised by people from all walks of life. In the UAE, the credit of introducing Pepsi products to the local market more than 50 years ago belongs to Dubai Refreshments.

"We were one of the first manufacturing companies in the UAE to distribute products with very strong brand names," says CEO Tarek El Sakka. "We are proud of the fact that we have paved the way for more international brands to enter the UAE. Since a company as big as Pepsi chose to manufacture here, other companies also saw the UAE's potential."

Dubai Refreshments distributes carbonated, non-carbonated and bottled water products. Some other brands under Dubai Refreshments' portfolio include Mirinda, Mountain Dew and Aquafina. 

As the sole franchisee and distributor of Pepsi products, Dubai Refreshments is among the leading beverage companies in the UAE. Aiming to maintain its edge in the industry, Dubai Refreshments has invested in a bigger factory at the Dubai Investments Park that equips the company with a greater capacity to provide more products to the market. The new factory, which is one of the largest drinks factories in the Middle East, will be completed before the end of this year.