Titchy has added entertainment to its new line of children's footwear with shoes that tell a colourful story.
The Spanish company's Story Shoes have a pictorial adventure which starts on one shoe and finishes on the other.
A pair of low-cut lace-up children's shoes from Titchy with a story in embroidered detail sells in Hong Kong for between $540 and $580. Titchy shoes are sold locally at Coz Coz, Croco Kids and Shoe Box.
Company spokesman Jose Maestre said Titchy began expanding into foreign markets eight years ago and now had a following among customers throughout the world.
He said Titchy was renowned for having probably the world's largest collection of embroidered items.
'Our success is based on our particular way of interpreting fashion,' Mr Maestre said.