Lexmark has launched a new inkjet printer for the Soho (small office home office) market Frank Hou, marketing manager for greater China, said the Lexmark 2050 colour jetprinter came with 100 per cent waterproof ink, a workshop CD-ROM and a small footprint to optimise space in the office. Mr Hou said the waterproof ink should prove popular in the home office, where minor spills often caused ink blurs. The Lexmark 2050 also comes with a dual cartridge for separation of black and coloured ink. Mr Hou said this feature was very important for the home market. The CD-ROM includes programs to print off the Internet and to create home-made cartoons, labels, greetings cards, T-shirt iron-ons and certificates and also to warp digitised photographs for fun. 'The Soho market demands a product that is interesting,' Mr Hou said. 'A printer is not fun with just word processing and spreadsheets. Lexmark understands the Soho market needs to print [for] fun and [in] colour, and that's the main objective of bundling the CD-ROM.' Mr Hou said competitors such as HP, Epson and Canon offered some of the programs, but did not offer a complete package. Lexmark will also sell the waterproof ink and the speciality papers to use with the separate CD-ROM programs. 'Inkjet printers are very price sensitive,' Mr Hou said. 'If you want to stay in the industry, you must have good technology and competitive prices, so it's hard to make profits. The industry trend is to sell supplies and that's the main objective in bundling the software.' The Lexmark 2050 will be available in Hong Kong for $2,860 from the end of this month.