THE move by Japan's top beer maker to produce a video warning teenagers of the dangers of alcohol has led to calls for similar advice to be given by brewers here.
KELY (Kids Everywhere Like You) counsellor, Mr Chris Simpson said it was refreshing that a company was taking this kind of responsibility for its product.
He said that other companies marketing alcohol or pharmaceutical drugs should be encouraged to follow suit.
''I am mildly surprised and hope it is the first step of many,'' he said.
Kirin said yesterday it had produced a video that it planned to distribute free to all the 16,000 junior and high schools in Japan if they request it.
A spokeswoman for Kirin Brewery Co Ltd said the video featured young people who had overcome a heavy drink problem and the parents of a youth who died after his schoolmates forced him to drink too much.
Kirin decided to make the video because it felt teenagers in Japan knew too little about the risks of excessive drinking, she said.