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Land Rover cranking up its campaign

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SCMP Reporter

AN advertisement placed by Britain's Rover Group once boasted that there were only two places in the world where it hadn't sold Land Rovers - Albania and North Vietnam.

The management was pleasantly surprised to find shortly afterwards that they were wrong.

Their rugged four-wheel drive vehicles could be found working in both countries, even though nobody knew how they had arrived there in the first place.

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A similar story applies in China, where the official sales figures show there should be around 150 Land Rovers at work.

The reality is that substantially more are pressed into service each day, both on and off the mainland's notoriously pot-holed roads.

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Many have been imported privately or left behind by foreign companies and diplomats, but Rover is not complaining.

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