IT'S been commendable, as well as unusual, to see St Valentine's Day used as something other than a reason to increase the price of flowers.
Pearl's Be My Valentine campaign has raised more than $200,000 so far for the Children's Cancer Foundation and comes to a climax today with a live broadcast from Pacific Place in Central.
Love Isn't Enough (Pearl 2 pm) will be hosted by Kenneth Chan and Valerie Chow and promises a mix of fund-raising, entertainment, music and those all-important love messages.
Singers Chan Cheung-ling and Lau Man-kuen, and seven-strong local band Tai Chi perform live, interspersed with videos displaying messages from HK's romantics.
Just remember to keep the donations rolling in. * * * * VALENTINE movies continue on the terrestrial channels both today and tomorrow. On Sunday, Pearl is showing the hilarious Gerard Depardieu/Andie McDowell movie Green Card, and World is countering with the charming Ted Danson/ Isabella Rossellini film Cousins. Watch one, tape the other.
Romance is provided today by Coming to America (World 9.30 pm, Original Running Time 116 mins), starring Eddie Murphy as Akeem, prince of Zamunda, whose pampered existence includes a slave to wash his privates - though allusions to this may be cut for sexophobic Hongkong.