Another record sales figure has been achieved by the South China Morning Post in the last six months of 1992. For the first time in its 89-year history, the Post topped the 110,000 mark for average daily sales. For the period from July to December, the circulation averaged 110,140 copies a day according to the Audit Bureau of Circulations in Britain. This compares with 107,198 in the comparable period in 1991. It is a continuation of the growth trend which has seen circulation rise by 22 per cent in the last five years. Readership has also shown a healthy increase, according to Survey Research Hongkong, the body which measures newspaper buying habits each year. The latest survey results show the Post's readership has gone up to 242,000 in 1992.