SEARCC aims to widen appeal
THE Southeast Asia Regional Computer Confederation (SEARCC) is an organisation little known outside computing circles.
With as unwieldy an acronym as SEARCC for a name, it could be argued the organisation runs the risk of remaining in obscurity.
It would make an interesting survey to see how much of Hongkong recognises the name SEARCC after it holds its 12th annual conference and exhibition in October.
But if the event's organising committee has its way the SEARCC name - and the relative importance of the industry it represents - will be deeply entrenched by October.
The primary objective of the SEARCC organising committee goes beyond the conference itself. It wants to use SEARCC as a springboard to boost public awareness of the information technology (IT) industry.
The opportunity is unique. The 12-nation SEARCC may not be a household name, but it is enormously influential as an IT representative body.