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Media aids the surge in price of property

Reading Time:2 minutes
Why you can trust SCMP

Tycoon Henry Fok Ying-tung has criticised the Government for implementing a high land price policy, and home-buyers blame developers, agents and speculators for heating up the property market. But they are not the only ones to blame for fuelling speculation.

It is easy to target developers, speculators, agents or the Government, but of late the media also appears to be part of the problem.

The media should be an impartial party. In the case of property coverage, it should simply report events in the sector fairly and accurately.

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But an alarming trend has crept into the media in the past few months. Instead of being an independent observer, sections of the media have become a participant in this frantic speculative game.

Newspapers and magazines especially have been inundated with stories of all kinds of record-breaking transactions since the property market started to hot up last summer.

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But there is a distinct lack of any critical analysis. Many in the media seem to be content taking the words of property agents and developers for granted.

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