Dreyfus clears his desk for new chief

MR Robert-Louis Dreyfus, chief executive of the giant media group Saatchi and Saatchi, will resign at the end of March to become president of the management board of Adidas.

Mr Charles Scott, who last year was named chief executive designate, will replace Mr Dreyfus.

Mr Dreyfus will remain on the board of Saatchi and Saatchi as a non-executive director.

DIRECT marketing agency Kobs & Draft Worldwide has appointed Directworks in Singapore as it newest affiliate office.

Directworks services accounts including the International Herald Tribune, Prudential Assurance, Tiger Beer, TAG-Heuer and Singapore Airlines.

The K&D network expansion into Singapore precludes a contract with an as yet unnamed affiliate in India.

PUBLIC relations company Interasia Communications has expanded its China operations to Shanghai and Guangzhou.

CNN and CNN International (CNNI) will begin live programming out of Hongkong and Tokyo for one week from March 29.

Programmes to be aired from both cities include Moneyline, Larry King Live, segments from Prime News and a series of special regional reports in Business Asia.

CIRCULATION of the Asian Wall Street Journal rose seven per cent for the period July-December last year, over the same period in 1991. The paper reaches 41,984 subscribers and newsstand buyers in the Asia Pacific region.

DMB&B has consolidated regional responsibility for its operations throughout Asia with Mr John Fenton. Mr Fenton was previously regional director for DMB&B's nine offices in Southeast Asia but is adding Japan, Korea and Taiwan to his regional responsibilities.

REED Travel Group has launched a regional magazine for the meeting and incentives industry in Asia.

The quarterly magazine is called Meetings & Conventions Asia/Pacific.

AMERICAN Express Bank has expanded further in China by opening a representative office in Shanghai.