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Mainland foothold for Yue Yuen

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Christine Chan

YUE Yuen Industrial Holdings has obtained a retail licence allowing it to sell its footwear products manufactured in China throughout the country.

Speaking after the company's annual general meeting yesterday, managing director Choi Kwok-keung said the licence would be held by its joint-venture company.

The joint venture is owned 70 per cent by Yue Yuen's 50 per cent associate Pou Yuen Industrial Holdings and 30 per cent by a Guangdong import and export firm.

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Pou Yuen is an equal joint venture between Yue Yuen and Pou Chen Corp of Taiwan, which claims to be the largest footwear manufacturer in Taiwan.

Yue Yuen will hold an effective interest of 35 per cent in the joint venture responsible for distributing footwear products in China.

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''We're now in the process of securing selling points in the Pearl River delta area. They could be shops, counters and wholesale centres,'' Mr Choi said.

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