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SCMP Reporter

Procter & Gamble has handed the advertising account for its Ivory personal cleansing brand to New York-based Grey Advertising, replacing Saatchi & Saatchi.

  P & G declined to disclose the size of the Ivory account, but it recently spent US$24 million to introduce Ivory Moisture Care.

  Grey already handles a number of P & G's brands, including Pantene, Cover Girl, Giorgio, Hugo Boss, Laura Biagiotti and Sure.



Ivory move