Yesterday's Viceroy Cup final could be the last under the cigarette company's banner as the Legislative Council will read Dr Leong Che-hung's bill for a total ban of tobacco advertising on April 16. British American Tobacco (BAT) - sponsors of the Viceroy Cup, the territory's most prestigious and popular domestic cup tournament since it started in 1970 - is racing against time to win support from the public and individual Legco members in its lobby against the bill. Dr Leung's bill is divided into two parts - a total ban of tobacco advertising in any form, including using trademarks or logos during domestic live broadcasts of sports events. The other part of the bill is the expansion of smoking bans in designated areas. BAT was yesterday collecting spectators' signatures at the Hong Kong Stadium and has started talks with individual Legco members seeking their support. Brenda Chow, BAT's director of public affairs, said Dr Leung's bill was 'draconian'. 'The Government has always believed in positive, non-intervention policy. Sports organisations must have their right to choose if they want tobacco sponsorship. It's not up to the Government to come up with regulations to intervene,' said Chow. 'It's not fair play. It will destroy the commercial freedom of expression - the Viceroy Cup is one of our channels to communicate with our consumers. With the handover approaching, the bill is definitely a bad precedent to disrupting the economic prospectus. 'BAT is self-regulated. We don't promote our products during the Viceroy Cup games. We sponsor the Cup because we want to provide good football for Hong Kong people. 'Twenty-eight years is not a short period of time. We would like the Viceroy Cup to continue. It's our commitment to the community.' Hong Kong Football Association (HKFA) chairman Victor Hui Chun-fui also opposes the proposed bill. 'The HKFA will not deny any sponsors, including tobacco companies. Hong Kong is a free market. I can't understand why the Government let tobacco companies sell their products, but don't allow them to advertise.'