Blunden Butt, former managing director of Cray Communications in Hong Kong, has set up the North Asian office for high-end asset systems management specialist TSW International. 'I have to be very careful when I use the words 'asset care',' he said. 'The company started in computer-based maintenance management systems 20 years ago - it's a separate industry in IT completely. 'We link into inventory, purchasing, financing, electronic data management and, as a whole, this offering is technically what we call asset care.' Mr Butt, who has worked with Digital Equipment and systems integrator ASL Hong Kong, said TSW had the expertise to implement its systems in many industry segments. He said it was active in more than 20 sites in Asia in such fields as petrochemicals, power stations, transport infrastructure and bridges. The company gains access to many sites through references from Oracle. 'We are a niche market player which uses big software partners that see us as a best-of-breed company,' he said. 'We are a very small private company but with Oracle we are very tightly integrated. As a co-developer with Oracle we absolutely guarantee compatibility with every Oracle release.' One of TSW's biggest contracts is the management of the Tsing Ma bridge which will connect Kowloon West with North Lantau. It is not the only airport-related project. TSW also has the contract to cover the ground facilities at Chek Lap Kok - something that will rate with the Pentagon asset management system as a major reference account, especially in the Asian transport industry. Mr Butt opened the Hong Kong office late last year as an extension to the Singapore operation, which is to be the South Asia headquarters for TSW.