According to Kane Cheung, the new vice-president at China Internet Corp (CIC), 'one day is equal to five days on the Internet'.
Using that theory, Mr Cheung jokes that he has been on the job for five months.
In real time, he spent 10 years working with Apple in Hong Kong and Tokyo before starting up the company's first research and development joint venture in Zhuhai last year.
His adoration of the Internet's efficiency and reliability leads him to 'use it more than my phone'.
Information given over the phone leads to a paper trail, he says. Long messages are impractical and busy signals are a waste of time for the caller.
The Net's expediency makes it valuable to businesses that seek timely information, Mr Cheung says.
Hong Kong-based CIC, backed by the Xinhua news agency, runs the China Wide Web (CWW), a subscriber-based, bilingual on-line network that provides business information to corporations worldwide.