Tetra Pak boosts its profile on mainland

Swedish-based group Tetra Pak, the world's largest liquid food processing and packaging company, has raised its investment in China to about US$100 million with the opening of its first wholly-owned subsidiary in Kunshan, Jiangsu province.

The project, which cost Tetra Pak (Kunshan) $28 million, will supply the Chinese market with aseptic packaging materials, using photographic printing technology new to China.

The facility, one of the group's 10 ventures on the mainland, is China's biggest production base of aseptic packaging materials.

'The company is launched to meet the rising demand for new products in the Chinese market,' Tetra Pak China managing director Hudson Lee said.

'The group turns out more than two billion packages a year in China - or a per capita consumption of two packages, which is way below the world average.' 'All these indicate a huge potential market in China for Tetra Pak packages,' group president Gunnar Brock said.

The group has identified affluent areas, such as along the southeast coast, Shanghai, the Yangtze delta, Beijing and the surrounding Huabei and Bohai regions, as its growth markets.

To tap the rapidly-expanding market, it set up packaging plants in Beijing and Foshan in Guangdong province, six representative offices and a modern technology service centre inside Tetra Pak (Kunshan).

Founded in 1952, Tetra Pak has about 19,000 processing and packaging lines worldwide.