Imation is to continue making imaging products carrying its former parent company 3M's brand name for four years. Imation's vice-president marketing, Dennis Farmer, said that as well as making products under its own name the firm had a manufacturing agreement with 3M which would probably end in July 2001. The two companies have also signed a clause that forbids them from competing against each other for the same period. They will also share their research in encoding and other technologies related to the transmission of data and images. Mr Farmer was in Hong Kong last week to unveil Imation's dual-brand package. He said the company wanted to consolidate its relationship with customers, partners and staff. The company's strategy included advertising campaigns and market research projects around the world. Imation's chief executive and chairman, William Monahan, will be responsible for all branding operations. The company has budgeted more than US$10 million for the exercise, which will cover 180 countries. The firm said it had tried to cater for each country's needs. It had modified packages for the China market, for example, to address its taste for more colourful packaging. Acquisitions are another part of Imation's strategy. The company recently acquired Luminous and has incorporated its colour-printing software into its own Rainbow line of products.