AS anyone who has suffered a hangover well knows, the human brain is a delicate instrument indeed.
It is also a much under-used organ, a fact one Japanese company is looking to change.
The Para Memory Co is about to launch the formidably named ''brain potentialiser'' in Hongkong - a machine the company claims reduces stress, improves memory and enhances concentration.
Such is the reputation of Hongkong as a Mecca of electronic gadgets, the territory is the first market outside of Japan to see the product.
There is so much that science is still endeavouring to learn about what makes the human brain tick, that consumer products which seek to improve it are generally scorned as bogus, snake-oil cure-alls.
Mr Tony Chan, president of Para Memory, said the product had been an instant success in Japan, where it was launched last year and has apparently been used to improve the mental focus of Olympic athletes.