OMNI Hotels Asia-Pacific has taken presentations from four agencies for its $10 million regional advertising account.
It is replacing its former agency Batey Ads, which has taken over Sheraton's advertising from DDB Needham in an international realignment.
The four agencies under consideration are McCann-Erickson, Lintas, the Ball Partnership and DDB Needham.
The number will be whittled down to two for a final selection by the end of March.
''Our criteria in selecting an agency are that it must have a network and the potential or ability to expand at some time. We do not want an agency that is stable or declining,'' said Omni president Michael Kalyk.
''Omni is an expanding company. We began only five years ago and have four hotels in Hongkong and Singapore,'' he said.